Leona

I strive to

design with empathy

validate with research.

drive measurable outcomes

design with empathy.

2+ years of experience across enterprise, startup, and e-commerce products with a track record of turning complex challenges into user-centered, data-driven solutions

Phebe

Selected Projects

Reddy

Found the gap competitors missed, and my candidate queue feature shipped in Reddy’s rebrand.

STARTUP INTERNSHIP | SHIPPED

Travel Meal Tray

Efficient redesign of existing meal trays served during travel

CLASS PROJECT | 3D DESIGN

Career Path

A responsive website to help students transform their passion into their career

CASE STUDY | DESIGN RATIONALE

Interesting Collections

Cut time-to-order by 60% for a home-grown saree brand by turning Social Media chaos into one simple storefront.

FULL TIME | SHIPPED

How I work

Clear Communication

I turn complexity into insight through storytelling, writing, and visual thinking.

Collaborative

I align PMs, engineers, and stakeholders to keep user needs and business goals in view.

Adaptable Thinking

I choose the right level of depth for the moment, whether its diving deep into research or moving fast to deliver value.

Who I am

Mini Timeline

📍Currently: Earning my Master’s in UX Design and Research, exploring how empathy and systems thinking shape better tech.

💼 Joined Accenture, simplified IAM systems with UX thinking

🛍️ Built 0→1 websites and branding for an ethnic wear store

🏅 Graduated top of class in Printing & Packaging Engineering

🎨 Fell in love with storytelling through design at The Guindy Times

Personal Stats

🍜 2 cups of chai daily (minimum)

🧠 9 tools self-taught (and counting), from Blender to Final Cut Pro

🖥️ 5 industries touched: tech, retail, automotive, education, publishing

🛍️ 3 businesses branded, from sari shops to story-driven commerce

🎓 100+ students mentored and still cheering them on

💬 Countless design critiques given — always with kindness

If this caught your eye, let's get in touch