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Engineer turned designer

I used to design boxes. Now I design what's inside the screen.

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Sketch of Leona
Inside this box
  • 1 curious researcher
  • 5 case studies
  • 2 cups of chai a day
Leona Phebe PintoCUT · CREASE · FOLD
Packaging Engineer turned Designer

I used to design boxes.
Now I design what's inside the screen.

University of MichiganUX Research & Design
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85
45
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CutCreaseAll dimensions are in mm
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Selected work
Recommendation shipped
UX Research · B2B SaaS

Found why city climate teams can't act on their own data. One fix is already live.

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Feature shipped
Product design · Startup

Spotted the gap competitors missed. My candidate queue shipped in Reddy's rebrand.

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City of Dearborn
Civic tech · Research

Surveyed 96 residents and reframed the city's fundraising brief.

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60% faster orders
E-commerce · 0→1

Turned a saree brand's YouTube-to-WhatsApp chaos into one storefront.

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EdTech · Concept

Helping students turn what they love into a career path.

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Beyond screens

Engineer turned designer.

Before UX, I graduated top of my class in Printing & Packaging Technology. Packaging, branding, and 3D work taught me to design for how people actually hold, open, and use things.

More about me and my visual work →
Packaging designPackaging3D · Meal trayIllustrationIllustration
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PACKING SLIPNo. 001
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    Packed by Leona · Ann Arbor, MI
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