STARTUP
LIVE
AI-ASSISTED
I audited, analyzed, and pressure-tested an early-stage recruiter product — one of my proposed features shipped in the rebrand, and my brainstorm is now live. Built with AI-assisted workflows.
Role
Product / UX Designer
Timeline
May 2026 – Present
Team
Founder + eng + design
Focus
Research, evaluation, visual design
Status
Web app live · testing next
What I owned: Heuristic evaluation, feature mapping, competitive analysis, web-app direction, cross-platform consistency audit, marketing templates, and production graphics.
01 — EVALUATE
Before proposing anything, I audited the existing app against usability heuristics and mapped its full feature set — surfacing friction points and giving the team a shared picture of what existed and where the gaps were.
I ran a competitive analysis across comparable platforms — comparing onboarding, filtering, and candidate management — to find the gaps Reddy could own.
02 — SHAPE & SHIP
The competitive analysis revealed recruiters had no structured way to line up candidates. I proposed a queue to stage and prioritize applicants without losing context. The team adopted it — and it became part of the product when Reddy was rebranded and rebuilt.
[The gap]
Gap identified →
[My queue wireframe]
Proposed direction →
SHIPPED
I led a brainstorm for the web app — mapping the recruiter’s core loop and exploring directions. A version of that thinking is now live, evolved through collaboration with the team.
[Live site]
View live →
SHIPPED
I brainstormed and came up with rough dark versions of the web application. It was tweaked in production, but the core is mine and it’s live.
03 — VALIDATE
Once the web app was built, I ran a detailed comparison against the mobile app — checking components, terminology, spacing, and interaction patterns for inconsistencies, and documenting every mismatch and its fix so the two platforms feel like one product.
[Web]
[Mobile]
Annotation space between the two artifacts for terminology, spacing, component, and interaction mismatches.
I built an editable marketing slide template with multiple variations, so the team can adapt messaging without redesigning from scratch — a small system rather than a single deliverable.
One template, multiple variations.
View the marketing template →
TESTING NEXT
The next step is a usability study: I’m writing the script now and will run it in the coming weeks, tracking task success, time-on-task, and errors. Findings will drive the next iteration.
Results and iterations coming soon.
Research synthesis
Clustered evaluation and competitive notes into themes faster.
Exploration & variations
Generated template and graphic directions to choose from.
Production speed
First-pass drafts I then art-directed.
I directed, validated, and owned every decision. AI accelerated the work; it didn’t make the calls.
Proposed queue feature shipped in the rebrand.
Web-app brainstorm and graphic are live.
Web/mobile consistency audit delivered.
Usability testing next — results will drive v2.